This show was filmed on Silverscreen Island. I had a lot of fun talking with Dannyboy Lightfoot, (Head of Interactive, The Picture Production Company) and Liam Kanno (The V3 Group) who walking me around the Die Hard set. This is a longer show than usual, but I do think there are some really valuable observations about the process of making interesting spaces like this one, and how it ties into the marketing objectives of film producers and distributors who are experimenting with reaching audiences in Second Life.